Eve Snow London

Sunday, April 21st 2013 0

A new British colour brand

Stepping into the back room at St Martin's Lane Hotel this week, it dawned on me that I have never seen it look so beautiful. A large, clean white space with an enormous chandelier in the centre of the ceiling, today it was punctuated with bunch upon bunch of bright flowers.

Around two of the walls of the room were tall white plinths, each holding a bouquet of flowers which had been designed to colour match each of the shades of nail varnish from new brand Eve Snow. Yvette Snowden, the founder, was on hand to show me round and her story was impressive.

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A girl of 25 with a background in luxury brands, Yvette noticed a gap in the market for a colour brand with nourishing ingredients and after lots of research and preparation Eve Snow was born. She has debuted the brand with a nail varnish collection but will follow up next spring with a line of lip colours.

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What struck me the most about the Eve Snow varnishes was one of the ingredients – argan oil. The formula itself is infused with argan oil, something I’ve personally not come across before in a nail varnish brand. Argan oil, Yvette told me, was something that she loved to use anyway – especially on her hair – and so she wanted it in her nail varnish formula for it’s rich, nourishing properties.

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Now for the real deal… how do they look? I asked Yvette what her signature colour was out of all of the varnishes and she selected one of her foil finish varnishes, Prima Donna. A champagne coloured varnish, it glides on so easy with the thick brush and is so lavish, complete with a high-shine finish.┬áThe best bit? It was touch dry in 60 seconds. Amazing!

Something tells me that Eve Snow is one to watch, so start now: www.evesnow.com

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