Creme de la Mer for World Oceans Day

Saturday, June 8th 2013 0

A collaboration with the Blue Marine Foundation

Everyone's favourite ocean inspired brand, Creme de la Mer, have joined forces with the Blue Marine Foundation (BLUE) to celebrate World Oceans Day today.

In a campaign video created with Yasmin le Bon, the ambassador for BLUE, we are encouraged to disregard city life for a moment and remember the ocean. Some of the facts that they share are astounding; here’s a few that stood out to me.

  • The ocean provides us with 50% of the oxygen we breathe
  • 1 billion people worldwide rely on fish and seafood as their primary protein source
  • Just 2.3% of our oceans are currently protected by marine reserves, but BLUE are hoping that they can build this to 10% by 2020

Now for the second year running, Creme de la Mer have collaborated with BLUE to create special editions of  two classic products, the moisturising cream and lip balm, with proceeds going toward the charity. Both of these are available exclusively to Selfridges.

Firstly they’ve given the classic Moisturising Cream, £275, an ombre makeover with this metallic sleeve. I couldn’t find a 100ml size for this on the Creme de la Mer website, but Harrods have it in stock here for exactly the same price – all the more reason to get your limited edition jar if you’re planning a purchase.

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Next up is this beautiful Swarovski embellished Lip Balm pot, £60. Be quick – there are only 24 of these in existence!

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Creme de la Mer created a film to celebrate the cause – you can see it below.

www.cremedelamer.co.uk/BLUE

Looking for a more affordable way to explore the brand? They recently listed a Limited Edition Introductory Set online for a very reasonable £45! If you’re clever I’d estimate you would get a good week’s worth of use, if not more, so you’ll have time to notice the difference. I’ve just picked one of these up for myself and my sister and we are 10 years apart in age so I’ll be sure to let you know how we both get on.

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