Viva la Juicy Noir

Sunday, June 23rd 2013 0

A new fragrance from Juicy Couture

A couple of weeks ago, I took to London's Home House - a private members club - for the launch of the latest Juicy fragrance, Viva la Juicy Noir.

The party was divine. A bustling, well-dressed crowd was filled with everyone from the fashion team at British Vogue to Amber le Bon on the DJ decks. The step and repeat? An enormous wall of bright pink flowers, proudly displaying a black ‘Juicy Couture’ sign and the paparazzi hot spot for the duration of the evening. With two choices of beverage, pink champagne or a bespoke Night is for Noir strawberry cocktail, I spoke to Danielle about the newest Juicy release, set for stores in July.

tumblr_mnml747sLH1qgsmlio1_500

Viva la Juicy Noir is a variation of the original Viva la Juicy fragrance, infused with new kicks here and there to give a more corrupted, night-time feel. Current Juicy fans will be delighted to hear that it is just as sweet as it’s predecessors like Couture La La and Viva la Fleur, but those awaiting something new will not be disappointed either.

tumblr_mnmkz4IaFz1qgsmlio1_500

For me, the most striking addition to the fragrance is a top note of strawberry; think of a cocktail of cold berry cider on a hot summer’s day and the heady whiff of a department store beauty floor. Heart notes of honeysuckle and jasmine are my favourites, finishing with base notes of vanilla and sandalwood to give a gourmand, woody finish, not dissimilar to Nicki Minaj and Taylor Swift’s recent fragrance releases.

tumblr_mnmqqkqVB51qgsmlio1_500

In the style of all Juicy Couture bottles, this is a lavish, heavy glass bottle with a crystal topper. The body is fuschia pink, tied with a black ribbon bow and topped with a statement jewel.

Available from July in 50ml and 100ml sizes, something tells me that this Juicy fragrance will outshine the others – make sure you’re on the waiting list.

www.juicycouture.com/accessories-fragrance

SHARE THIS PAGE:
Tagged with:
WHAT DID YOU THINK OF THIS
LITTLE GEM? LEAVE ME A COMMENT...
sig_small window_small
    • Fill in your details below, your address will never be shared

bg_ad_title
BACK TO THE TOP