Calm & Collected for Jo Malone

Saturday, May 24th 2014 0

Part of The Beauty Project

Throughout May and June, Selfridges have been hosting a huge beauty festival called The Beauty Project.

Alongside a calendar of events (you can read my notes from one of Sali Hughes’ discussions here), lots of brands have created exclusive products in collaboration with the festival. One of the most unique collaborations has been from Jo Malone, who have totally sidestepped their typically prim and proper packaging to unveil whimsical, colourful prints.

JM1

Jo Malone have teamed up with graffiti artists Calm and Collected to rework five of their most-loved fragrances: English Pear & Freesia, Pomegranate Noir, Lime Basil & Mandarin, Early Grey & Cucumber and Peony & Blush Suede. The bottles of these have been given a printed makeover, and you can also take away a printed bespoke gift box with your treats.

Beauty Project Jo Malone

I was lucky enough to attend one of a few exclusive evenings during which Calm & Collected were in-store at Jo Malone and offering completely bespoke prints at your request. My friend Kate loves Peony & Blush Suede and so they created a multi-coloured box print for her (she may be the brightest person I know) and even signed her name in the bottom corner.

Jo Malone Calm Collected

There are so many beautiful collaborations with The Beauty Project – from Stella McCartney’s lipstick handbags to Estee Lauder’s exclusive lipstick shades – but this one is so unique because it is just so unlike anything Jo Malone have done before. I love Jo Malone and think that their slick, clean packaging is timeless, but these prints are just so unusual and I feel really lucky to have got one for Kate.

100ml_Peony_Blush_Suede

Be sure to visit Jo Malone at Selfridges and if you’re a fan I’d pick something up before they all sell out. Mere hours after I’d ordered Kate’s pieces the Peony & Blush Suede had sold out of my store altogether.

As far as beauty collaborations go, this is truly one of the loveliest I’ve seen.

www.selfridges.com

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