Jo Malone London Rare Teas Launch at Selfridges Birmingham

Thursday, April 14th 2016 0

With Canton Tea

Yesterday, I joined Jo Malone for an intimate launch to celebrate the launch of their Rare Teas collection.

You may know that I work at Selfridges in Birmingham as their Beauty Personal Shopper. Well, for this day only, Jo Malone completely stripped our Personal Shopping suite and dressed it with their own furniture and decorations. This was all in their plan to take us on an entirely new journey with the fragrances, and as I entered a room that I use every day at work, I felt like I was in a completely new place.

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The event format was beautiful – very small groups of guests were invited to this masterclass to learn about each fragrance whilst at the same time tasting the correlating tea and eating a cake that complimented the flavour. From Jo Malone we had Emma South from the Education Team and Jennifer Wood of Canton Teas.

I knew I was going to love the fragrance discussion and Emma presented everything beautifully. But the most pleasant surprise was Jennifer’s stories about the teas. I had no idea tea could be so fascinating! Her stories were absolutely brilliant, telling us everything from how each tea was grown, where it was found, how temperatures could affect the flavour. I could have listened to her all day!

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Here are few of my favourite facts about each fragrance and tea.

Silver Needle Tea
teamed with Silver Needle
Silver Needle is a cool tea, picked at dawn. Of all of the fragrances, this one had the lowest infusion time of 10 hours. When left for longer it become mossy, so they wanted these soft, floral notes to come out instead. A light, delicate fragrance that was teamed with a light, delicate tea.
Notes: Rose, Sage, Musk

Darjeeling
teamed with Darjeeling
The story behind Darjeeling was my favourite. Jennifer told us that the Indian bushes that bear Darjeeling were stolen by the British and taken to the Himalayas. Often called the ‘champagne of teas’, it is found in the Himalayas by the snow. This is a light black tea that was sharper than the Silver Needle and served warm. Infusion time for this fragrance took 45 hours, creating a full bodied, sensual fragrance.
Notes: Jasmine, Freesia, Apricot

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Jade Leaf Tea
teamed with Organic Sencha Green Tea
My favourite fragrance from the collection, Jade Leaf Tea is very fresh and was teamed with a zesty, sweet green tea. Monks took tea back to Japan because the caffeine in it, released slowly, helped them to meditate for hours. This tea left a slightly salty aftertaste and the leaves were steamed. To capture the vivid, alive qualities to this fragrance, a hint of Pomelo is present at the top. Taking 22 hours to infuse, this fragrance was brewed at a cooler temperature to make it sweeter.
Notes: Pomelo, Mate Leaf, Sesame

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Oolong Tea
teamed with Mi Lan Dan Cong
Oolong smells good enough to eat, so upon hearing that the Mi Lan Dan Cong was roasted I wasn’t surprised. There is a warmth to this that gives it a very heady scent; this has a delectable small. Long, dark tea leaves were rested for 68 hours in alcohol for this fragrance. It hosts notes of tonka bean, cacao and a hint of smoky tobacco.
Notes: Cocoa, Tonka Bean, Tobacco Leaf

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Midnight Black Tea
teamed with Raw Mini Tuo Cha
The most difficult to source, this compressed, aged tea has to be wrapped in paper to keep developing. It is a sundried tea and very desirable, even traded as a commodity in Hong Kong. Rich and sensual, the stand out note to the fragrance is creamy vanilla. This took the longest to infuse of all the fragrances at 100 hours.
Notes: Vanilla, Amber, Guaiacwood

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Golden Needle Tea
teamed with Yunnan Gold Pearls
Our final instalment was a very unique tea, harvested at a family farm where every season is different. Though tasting fairly dark to me, this was sweet for a black tea. The pearls, made from tender, young leaves with natural flecks of gold, had been rolled and allowed to rest. Sandalwood was a powerful note in this dark, smooth fragrance, taking 92 hours to infuse.
Notes: Sandalwood, Resin

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Completely unlike anything you will have tried from Jo Malone before, these are a completely unique fragrance concept. At £240 they are certainly expensive, however the bottles are especially large at 175ml. Based on the amount of fragrance you would be getting, these are very competitively priced compared to other niche fragrance brands.

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A totally sensual experience, I had no idea I was going to fall in love with the tea just as much as each beautiful bottle. I would really recommend that you find your nearest stockist (there are only a handful of locations in the UK) and ask the team for a full consultation to find your favourite.

A huge thank you to Jennifer, Emma and the entire Jo Malone team for a completely spellbinding experience.

www.jomalone.co.uk

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