Nicki Minaj: Pink Friday Fragrance

Sunday, March 17th 2013 3

Her first fragrance

(Pink) Friday morning was a terribly early one for me, but it was worth it... I was off to Selfridges on Oxford Street for the launch of Nicki Minaj's debut fragrance.

A small group of us managed to skip the queue of Barbz that had queued since 9pm the night before and got to have breakfast in Selfridges at 8.30am. It was so lovely to be in-store before opening hours and browse without hoards of people. Greeted by waiters holding pink grapefruit juice, strawberry milkshakes, pink macaroons and pink iced croissants (are you picking up the theme here?) we entered a Minaj wonderland.


Now, let’s talk about the bottle. As Nicki is best known for her long pink wig, her bottle consists of the following: a cap made of her gold face (funnily enough the likeness is uncanny) and pink hair, and a torso which holds the perfume. It looks fairly light from afar but when you pick it up it is actually quite heavy. This isn’t one for the handbag, ladies; let Nicki take pride of place on your dresser instead.


To celebrate the launch of this fragrance, Nicki staggered the release of Couture by Minaj outfits to dress the bottle. There were 100 made of each design (exclusive to Selfridges, of course) and given out for free to the first 100 customers. I nearly had a heart attack when I found that I’d been given one! Here’s my Nicki in her Whip It by Minaj outfit.


After a Couture by Minaj live fashion show it was the moment of truth… time to smell the fragrance. For me, it was instant love. I really like gourmand fragrances – the likes of Angel and the Juicy scents are among my favourites – and this is an incredibly sweet, musky scent.

  • Top notes: Starfruit, Italian Mandarin, Boysenberry
  • Heart notes: Lotus Flower, Jasmine Petals
  • Base notes: Vanilla, Caramelised Pear, Musk, Wood

It won’t be for everyone as it’s a very young, girlie fragrance, but if you’ve got a sweet tooth like me then you will love this. It’s the sweetest celebrity fragrance I’ve found since Britney Spears’ Fantasy! The price points are very reasonable, ranging from £24.00 for 30ml to £39.00 for 100ml.


Pink Friday is exclusive to Selfridges for two weeks and is available nationwide thereafter from April 1st.



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[…] of the two). However, if your sweet tooth prefers a more musky, gourmand fragrance, stick to the original. Either way, you can pick both up at The Perfume […]

[…] of the two). However, if your sweet tooth prefers a more musky, gourmand fragrance, stick to the original. Either way, you can pick both up at The Perfume […]

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