Untold by Elizabeth Arden

Sunday, July 21st 2013 0

The Signature Fragrance for the Modern Woman

For the past few months, Elizabeth Arden's array of sweet, gourmand fragrances have taken pride of place on my dresser.

From Nicki Minaj’s two fragrance drops (see last week’s piece on the Pink Friday Special Edition) and Juicy Couture’s sweet as candy launches, it’s all been very light and girlie. So you can imagine my surprise when their latest fragrance, Untold, landed in my lap, a sexy and demure new scent.

Upon first spritz, I worried that Untold would be too mature for me. It is very peppery when fresh and I thought it might be too far of a cry from my normal chosen scents. However, once dry the fusion of fruity and woody notes picked up the intensity of the pepper, leaving a seductive, ladylike scent in place.

The notes:

  • Top notes of Pink Pepper, Bergamot, Pear and Blackcurrant Bud
  • Heart notes of Gardenia and Egyptian Jasmine
  • Base notes of Ambers and Musk

The story behind Untold is that perfumer Clement Gavarry wanted to create a scent that embodied the “harmonious balance of the many facets of a woman”. It is all about celebrating the untold story behind each woman and her wealth of experiences and wisdom. A neutral glass bottle, complete with a curvy body and multi-diamond pattern, appears to encapsulate this very notion. This scent, to me, is all about feeling womanly. It’s for the business meeting you want to ace, the first date you want to feel your best for, or the special occasion that comes with a dress that cost an arm and a leg!

I’ve been really impressed by the lasting power of this scent – given the hot, humid weather we’ve been experiencing I’ve found that I can still smell traces of it after a long day. It dries delightfully and a couple of light spritzes will go a long way.

Given that me (23), my sister (32), and my mom (63) all loved the scent of Untold, I’m inclined to believe that Elizabeth Arden have succeeded in their quest to develop a signature scent for the modern woman.

Untold will be launching exclusively to Debenhams on August 4th. Worried you’ll forget? Follow me on Twitter @MixedGemsUK and I’ll remind you.

Speaking of Twitter – team Elizabeth Arden have now got a UK account! Be sure to find them at @ArdenUK.

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