Aerin New York City Colour

Friday, September 6th 2013 2

A celebration of uptown and downtown New York

You'd be forgiven for thinking that Aerin Lauder, granddaughter of Estee Lauder, was a lady consumed by cosmetics. Perhaps you picture her spending hours on her make-up each morning, or perfecting a big bouncy blow dry.

The truth of the matter, however, is that Aerin is a businesswoman, balancing everything from her lifestyle brand to her duties on the board at Estee Lauder, yet simultaneously acting as wife and mother to her two children in New York. Her effortlessly chic brand sets out to give the busy, working lady a touch of elegance and fuss-free beauty within her hectic routine.

Inspired by the juxtaposition between uptown and downtown New York, Aerin’s fall collection boasts another round of simple yet lavish products. Here’s the round up…

Fall Color Palette
This is a recipe for a simple, pretty look, regardless of age. A universal dusky pink blush will add a healthy glow to any complexion, and it’s subtle enough to ensure that you can’t go OTT. Now for the eyes; a signature jewel toned blue is the stand-out shade. Use alone for a striking night time look, or blended into the socket alongside the cream or silver shades as a subtler lid base. Clearly thinking of the on-the-go approach, this palette comes with an enormous mirror, meaning less to carry around in your handbag. The packaging is a lavish textured gold which is almost art deco in style, and a protective velvet pouch is included in Aerin’s signature dusky rose shade.

Aerin Fall Palette

These deep, elegant reds are creamy in texture and surprisingly subtle in colour. Although they’re fairly dark by stick, the outcome is more of a glossy wash meaning that they’re a wearable variation on Autumn shades.

Aerin Fall Lipstick

Kajal Eyeliner
Her first foray into liner, this creamy texture melts onto the skin, giving precision and ease of blending all in one. In a dark, navy blue shade, this off-black will be just the thing to brighten the whites of eyes whilst adding intensity to any eye look.

Lip Gloss
Four new shades have been introduced to suit the uptown or downtown lady. There’s a super subtle nude, a rich and deep burgandy, and two classic middle-ground pinks in between. All are highly glossy in texture and finish, with no sticky residue.

The thing about Aerin is that you feel somehow more fabulous even for having visited the counter. There is something infectious about the ladylike charm of this brand. If you pride yourself on your bedside cabinet, or love to whip out your latest lipstick to show the girls, this is one collection you won’t want to miss. As well as fail safe quality, it’s the kind of packaging that you’ll treasure well after the use by date.

Aerin’s New York City Color collection is now available at

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[…] talk dressing tables; the packaging is beautiful. Initially I was reminded of Aerin’s Fall ’13 collection when I saw the pink and navy colour scheme, it’s equally demure and feminine. A gold and navy […]

[…] talk dressing tables; the packaging is beautiful. Initially I was reminded of Aerin’s Fall ’13 collectionwhen I saw the pink and navy colour scheme, it’s equally demure and feminine. A gold and navy bow […]