Let’s Defeat Breast Cancer. We’re Stronger Together.

Sunday, September 29th 2013 0

The Breast Cancer Awareness Campaign

Elizabeth encouraged us to join together with friends and see if there would be anything that we could do together to help raise money so that research into curing Breast Cancer could continue. This year, the campaign will focus on a call-to-action, with the aim of taking one step further than creating awareness and now also generating action.

In an inspiring talk, Elizabeth spoke passionately about her time with the charity to date. When I asked her about a moment that she recalls that made it all seem worthwhile to her, she told me about the bravery of a group of women in New York who proudly posed for a photograph to celebrate their battles with breast cancer. This was a far cry, she recalled, to some of the stigma that used to be attached to speaking out about the disease.

So how can you help? Central to the campaign this year is the invitation to create a ‘Circle of Strength’, formed of your friends and loved ones. Together, you support one another in a pledge to do everything that you can to reduce your risk of developing breast cancer; make healthy lifestyle choices, agree to visit your doctor for that overdue check-up, or even go the extra mile and fundraise together for the cause.

In addition, there are a number of beauty products that you can buy that donate a percentage to the cause. Of course, there’s no need to buy anything if you just want to donate. But for me, they’re a lovely way of giving a gift, spreading awareness and acting as a daily reminder to always be conscious of checking for any abnormalities. With a number of special edition products available from the Lauder brands, there’s every reason to treat yourself or someone close to you:

  • Aveda Hand Relief
  • Bobbi Brown French Pink Set
  • Clinique Pink with a Purpose
  • Darphin Silky Moisturising Lotion Essential Body Beauty
  • Estee Lauder Evelyn Lauder Dream Solid Perfume Compact
  • Estee Lauder Evelyn Lauder Dream Pin
  • Estee Lauder Evelyn Lauder and Elizabeth Hurley Dream Lip Collection
  • Estee Lauder Advanced Night Repair Synchronized Recovery Complex II with Pink Ribbon Bracelet
  • Jo Malone Red Roses Cologne
  • Origins Drink Up Hydrating Lip Balm in Pink Guava
  • Smashbox Photo Finish Foundation Primer

Act now. Book that check-up you’ve been putting off. Vow to take a small donation from everyone in your workplace and share it. And join the late Estee Lauder in her mission to eliminate breast cancer.

Evelyn believed we could do it, and so do I. We will do it together – Elizabeth Hurley, Estee Lauder Spokesmodel and Global Ambassador for The BCA Campaign.



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