Tarte 12-Hour Make-Up Challenge

Sunday, June 22nd 2014 1

Does the 12-Hour claim really deliver?

If you're into your American make-up brands like I am, you'll be over the moon to hear that Tarte Cosmetics is now available on QVC (which, by the way, is my favourite beauty indulgence of them all).

Last week, I wore a full face of Tarte cosmetics to test their claim that it would last 12 hours. I went from a full day in the beauty hall (busy, hot and no time for touch-ups) to the evening reception of a wedding.

It was the perfect day to test the claims because I didn’t have 5 minutes to spare throughout the day. Luckily for me, I was totally impressed and Tarte delivered on their claims. Here’s a full run through of what was in my regime for the day…


Amazonian Clay 12-Hour Blush, £23
I absolutely loved this! For me, my cheek area is where my make-up will start to fail through the day, sometimes patching a little or needing a touch up. The texture of this blush is soft but the pigment is strong, meaning that you get a great colour pay off without looking too caked which is something that I hate. Although all of my make-up lasted all day, this was the most impressive element because it’s normally my most challenging area to stay fresh. My shade of choice was flush and I’ve been using it ever since.

Amazonian Clay Blush

Amazonian Clay 12-Hour Full Coverage Foundation Broad Spectrum SPF15 Sunscreen, £32.50
As far as full coverage foundation goes, this one was lovely and one of the most impressive I’ve tried. I normally opt for a dewy finish when it comes to my base so this was quite a change, however the matte finish meant that it stayed put all day and photographed especially well. Aside from the usual touch of powder on my nose (which I always have to do throughout the day) this stayed exactly the same all day long. Buff it in well (I used mine with the Real Techniques Expert Face Brush) and you’ll love the finish. Another tip I’d give is to look at plenty of online swatches before you commit to a shade; the coverage is so strong that you won’t get away with anything other than a perfect match.

Amazonian Clay Foundation

Lights, Camera, Lashes 4 in 1 Mascara, £19.50
First off, let’s talk packaging. This violet snakeskin pouch actually unwraps to unveil a mascara! Totally unlike any of my other mascara wands, it stands out in my make-up bag and adds a little more fun to an item normally so simple. In terms of performance it delivered on all levels – my lashes were glossy, thicker, longer, and quite importantly for me it wasn’t a total nightmare to remove. There was no bleeding through the day (I find this with so many mascaras) and even my bottom lashes lasted the long haul. A winner all round.

Lights Camera Lashes

Amazonian Clay Waterproof Eyeliner, £20
In the shade of Bronze, I thought that this was too pretty to just use as a liner, so I mixed things up a little instead. Working with this quickly, I applied it to the crease of my eye with the Tarte double ended brush and then buffed it out into the contour with a fluffy brush. The great thing about this if you’re using it as a liner is that it dries quickly and stays put all evening, but if you’re blending like I did then you need to get in there before it sets. Blue eyes in particular will love this bronze shade; it is fairly warm and so it really made my eye colour pop. Seeing as this isn’t designed to be worn as an eyeshadow it gave a much fuller coverage than your average pigment and didn’t fade or crease.


Amazonian Clay Waterproof Brow Mousse and Brush, £24
Now this, I have to say, is one of the best brow products I’ve used. Period. If you’ve used Anastasia’s Dip Brow or Illamasqua’s Brow Cake and Sealing Gel, you’re going to love this. This creamy formula is lighter in texture than some others, meaning that you can achieve a sleek, sculpted brow look without looking too harsh. Use the double ended brush first to comb through your lashes, then smooth the product onto them with the angled end. My top tip is to start half way through the brow and work your way to the ends, then wait until there’s minimal product on the brush before you tackle the inner corners. This will leave them soft and fluffy and allow your brow to gradually show more definition toward the ends.

Tarte Brow Mousse

The 12-Hour claims? They’re absolutely accurate. If you need long-lasting make-up you’re on the right lines, but start with the Amazonian Clay Foundation. With a base like that, nothing is going to move.

Tarte is now available at QVC! www.qvcuk.com

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Emily Jayne says:

Ah, love Tarte and so excited that it’s now here in the UK – lipsurgence is just the best lip tint/balm I have found! Really want to try more of the range now.