IT Cosmetics: The Heroes You Need to Know About

Sunday, June 11th 2017 1

Captured across New York city

Now that New Jersey born beauty brand IT Cosmetics has made it's way over to London, I'm sharing my favourite hero products from the brand, as photographed when we took to NYC together...

CC Cream, £30

If you’re just starting your journey with IT Cosmetics, I would urge you to begin with this. I’ve written a full review which you can see here, but the crux of it is that this is the best CC Cream I’ve ever used and of the best ever beauty products I’ve ever used. Everyone needs to try this. It’s full coverage but light in texture and leaves skin looking dewy and lit from within.

IT Cosmetics CC Cream Selfridges

Bye Bye Redness, £25

After years of brands offering a bright green solution to redness that leaves skin looking sallow and dull, finally somebody has woken up and created a remedy that really works. Bye Bye Redness is a neutral beige pot that completely knocks any red pigment out of the skin. The tiniest dot of this spreads far and wide, so a pot this size will last an age.

Bye Bye Make-up, £30

A simple, scent free cleansing-balm, this removes all make-up in seconds without irritating the skin. It starts life as a solid balm, so you scoop a little out, warm between the hands and it melts into an oil. From here, you work straight into dry skin and and it will melt away all make-up.

IT Cosmetics Bye Bye Makeup

Superhero Mascara, £19

I’m never usually fussed about mascaras because I tend to wear lashes, but this mascara truly adds the length, definition and volume that so many promise to. There are two mascaras available at IT, but this one is my favourite because it has a large, fluffy brush that captures every single hair.

IT Cosmetics Superhero Mascara

Bye Bye Under Eye Concealer, £22.50

One of the things that so many women ask me about is a great under eye concealer, and the IT Cosmetics offering is truly innovative. This anti-aging, waterproof formula is rich in pigment and light in texture, much like the CC Cream. A pin sized drop is enough to completely conceal any bags or discolouration around the eyes, and the consistency is slightly balmy so it lasts well through the day. Caution: start off soft and build your coverage, this is very, very rich.

IT Cosmetics Bye Bye Under eye

Brow Power Universal Eyebrow Pencil, £19

Make-up artists are going to love this clever pencil. A one-for-all eyebrow wand, when you adapt your application technique you can alter the finish that you achieve. Using soft strokes you’ll create a soft, taupe finish, but by pressing harder you’ll achieve a more pigmented, dark brown finish. Make-up artists will love that this one little wand can be used to work magic on models of all complexions and hair colours.

Brow Power IT Cosmetics

Bye Bye Pores, £25

Available in a pressed or loose format, this simple setting powder gives the skin a blurred finish, gently smoothing over any pores or imperfections. It’s everything you want in a powder; silky, invisible and great at sealing in make-up to last the day.

Bye Bye Pores

Bye Bye Pores

Je Se Sais Quoi Lip Treatment, £19

A rich, buttery balm, this treatment is designed to intensely hydrate and nourish the lips. It goes on with a sheer finish, but then the tint reacts to the natural warmth of your lips, turning into your perfect pink.

IT Cosmetics Je Ne Sais Quoi

IT Cosmetics is now available exclusively at Selfridges in the UK. You can shop their pop-up space at Oxford Street for the next two weeks and the counter launches later this month. Everything else is available on, and we celebrated with a custom made Biscuiteers surprise.

IT Cosmetics Biscuiteers

Want to see how to best use them? Check out these tutorials I created with Selfridges for quick, easy instructions.

Tagged with:
sig_small window_small
    • Fill in your details below, your address will never be shared
Tabitha1950 says:

I love IT Cosmetics CC Cream and Bye Bye Pores powder from B-Glowing! All of their products work fairly well on my skin type.