MILK Makeup Launches in the UK

Saturday, January 26th 2019 0

Plus an exclusive Covent Garden pop-up!

If you're like me, you'll have seen Milk Makeup on Instagram before and always wondered where everyone was finding these swift little sticks...

Fast forward to this week, and I am now fully immersed into the MILK Makeup world, having visited their London pop-up in Covent Garden.

Milk Makeup Cult Beauty UK Launch

This Monday, MILK launches their famously easy beauty collection exclusively at Cult Beauty. The premise of the brand is simple: they take the trends that they see on the streets and work them into their line, most of which comes packaged in very handy stick balms.

Milk Makeup Cult Beauty UK Launch

Anything from skincare to make-up can come in a balm stick, meaning that lots of their products are super easy to work into the skin with no need for additional brushes or tools. If quick, simple, easy beauty is your thing, you’re going to like milk.

Milk Makeup Cult Beauty UK Launch

Despite the simplicity, everything is still achingly cool. There’s an entire range that has been enriched with CBD (cannabis) oil and they play on the connection to weed in the branding. Guess who didn’t have a clue about any of the street names for weed and missed the joke entirely? *insert girl holding her hand up emoji here*

Milk Makeup Cult Beauty UK Launch

Though the colour range is amazing (my pick is the Holographic Stick in MARS, a gold that shines like pink), where my attention has really landed is in the skincare sticks.

Milk Makeup Cult Beauty UK Launch

There’s a blue hydration stick which instantly cools the skin on application, ideal for the likes of me with redness and natural warmth to my skin.

Milk Makeup Cult Beauty UK Launch

Also, this divine Watermelon Serum has been my most used pick of the lot since I delved in this week. Believed to be the very first serum in a stick formula, this is instantly nourishing to the touch, and aims to deliver a brighter skin finish. My make-up has been sitting really well over the top of it.

Milk Makeup Cult Beauty UK Launch

At this point in time I’m hugely into cream make-up so this couldn’t have fallen into more loving hands. I think creams are great for giving a flattering skin finish, especially if you’re worried about texture or any minor blemishes. They always look effortlessly dewy and chic to me.

Milk Makeup Cult Beauty UK Launch

If you’re in Covent Garden today or tomorrow, check out their pop-up which leaves on Sunday night. Otherwise, you can shop the collection from Cult Beauty from Monday.

Milk Makeup Cult Beauty UK Launch

www.milkmakeup.com and @MILKMakeup on Instagram

Some of the above items have been gifted to me as press samples. 

 

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